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Manheim California To Host First-Ever Used Vehicle Auction In Spanish

New Weekly Sale Addresses Growing Spanish Speaking, Buying Demographic

ATLANTA – To meet the needs of its growing Spanish-speaking dealer base and local community, Manheim California will host its first-ever “Manheim en Español” auction on Friday, Feb. 1. The sale – which will be conducted exclusively in Spanish and be held weekly – was designed in collaboration with Spanish-speaking dealer customers in Southern California. With this new offering, Manheim California is providing solutions that create growth and value for the location, its customers and the community.

“The concept of an entirely separate sale geared especially for our Spanish-speaking dealers came directly from customer feedback,” said Tom Wemhoff, general manager of Manheim California. “While any dealer can participate in this weekly Friday sale, it will be conducted entirely in Spanish -- everything from auctioneer chants to vehicle announcements. Spanish-speaking dealers make up a large segment of our customer base and we’re excited to build a sale that meets their specific needs.”

The Auctioneers, ring men and block clerks will all be Spanish-speaking. There will also be various staff in most departments speaking Spanish. Everyone participating will have a badge that says, “Hablo Español,” so there will be plenty of people to help with auction participation. Food and beverages will be available, and there will be Chivas soccer girls, soccer shoot-out promos, soccer teams LA Galaxy & Chivas promo giveaways and a live Mariachi band trio to spice up the auction.

Scott Hurst, market vice president, Southern California and Nevada said, “We couldn’t be more excited about this opportunity to host a weekly auction that caters to a valued customer base in Southern California.”

The Manheim en Español auction will take place every Friday, beginning at 9:30 a.m. The sale is expected to have 250-300 units. The vehicles are not limited to, but will most likely be within the $10,000 and under range.

About Manheim (www.manheim.com)

Manheim is the world’s leading provider of vehicle remarketing services. Through its 106 worldwide wholesale operating locations and digital services, Manheim influences every stage of a used vehicle’s life cycle, helping commercial sellers and automobile dealers maximize the full value of their vehicles. Drawing from its auction transaction volume, Manheim Consulting publishes the annual Used Car Market Report, the definitive source of data for the used car industry. Manheim Consulting offers a wide range of services including custom analytics, business optimization and macro economic analysis.

Manheim is the online vehicle remarketing leader, connecting buyers and sellers to the world’s largest, most comprehensive wholesale marketplace through its extensive in-lane and digital offerings. Manheim.com receives nearly 900,000 visits each week.

Additionally, Manheim offers services including reconditioning, certification, inspections, dealer financing, title management and marshaling, among others. Through its wide array of services and technologies, industry publications, customer support and educational offerings, Manheim gives its customers maximum control over how they buy and sell vehicles, helping them to conduct business in the most efficient way possible. Worldwide, the company handles nearly 8 million used vehicles annually, facilitating transactions worth more than $50 billion in value.

Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, a leading communications, media and automotive services company.


NAAA Posted 1/30/2013