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Manheim Moves Three Leaders Into New Roles; Creates New Digital General Manager Position

Promotions Support Company’s Commitment to Enhance Its Customer Experience

ATLANTA – As part of the company’s continuing focus on enhancing its customer experience, Manheim appointed Allan Wilwayco to the newly created position of digital general manager. In this role, he will be responsible for the management and execution of Simulcast Everywhere and other new and enhanced mobile and digital products. In addition, Wilwayco will lead the development and delivery of a digital operating and sales strategy across the organization. He will work with field locations and partner with the product development team to maintain a thorough understanding of all auction operations. Wilwayco will report to Tim Janego, regional vice president, East.

Wilwayco brings more than 20 years of industry experience to his new position, having held a number of previous leadership roles at Manheim. He led cross-functional teams responsible for operations and corporate strategy. He will continue to maintain an active role with the company’s customers and day-to-day operations to ensure high-quality services and products.

“Wilwayco brings exceptional knowledge, expertise and solid customer relationships to this important role,” said Tim Janego. “An early adopter of emerging technologies, Wilwayco is passionate about creating an enhanced understanding of the critical dependencies between digital products, services and operations that benefit our customers.”

In addition to naming a new digital general manager, Manheim’s Rick Burick was promoted to general sales manager of sales strategy. In Burick’s new role, he will be responsible for overseeing three teams that contribute to growing sales and enhancing service: sales strategy, sales effectiveness and Manheim’s trade desks. These teams are an integral part of Manheim’s national dealer sales organization – they will drive sales coaching and strategy as well as provide a comprehensive support effort to all dealer sales teams. Burick has had a successful track record with Manheim, most recently leading a team of 11 managers responsible for the development of Manheim’s sales teams.

Kim Waterman has also taken on a new auction manager role for Manheim Central California, reporting to Julie Picard, market vice president for the Pacific market. Previously, Waterman was an area marketing manager for Manheim. In her new role, Waterman will lead the local management and employee teams in continuing to grow the business and enhance the customer experience for dealers.

“To better serve our customers, whether they do business with us in-lane or online, it is imperative that we have the right people with the right skills in place,” said Susie Heins, vice president of dealer sales. “Having the right talent positioned and focused in these areas is a key part of how we will deliver on our commitment of providing exceptional services, products and customer experience.”

About Manheim (

Manheim is the world’s leading provider of vehicle remarketing services. Through its 106 worldwide wholesale operating locations and digital services, Manheim influences every stage of a used vehicle’s life cycle, helping commercial sellers and automobile dealers maximize the full value of their vehicles. Drawing from its auction transaction volume, Manheim Consulting publishes the annual Used Car Market Report, the definitive source of data for the used car industry. Manheim Consulting offers a wide range of services including custom analytics, business optimization and macro economic analysis.

Manheim is the online vehicle remarketing leader, connecting buyers and sellers to the world’s largest, most comprehensive wholesale marketplace through its extensive in-lane and digital offerings. receives nearly 900,000 visits each week.

Additionally, Manheim offers services including reconditioning, certification, inspections, dealer financing, title management and marshaling, among others. Through its wide array of services and technologies, industry publications, customer support and educational offerings, Manheim gives its customers maximum control over how they buy and sell vehicles, helping them to conduct business in the most efficient way possible. Worldwide, the company handles nearly 8 million used vehicles annually, facilitating transactions worth more than $50 billion in value.

Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, a leading communications, media and automotive services company.

NAAA Posted 1/29/2013