Auto Industry Associations to Merge Print Media
FREDERICK, Md. - Building on their strategic partnership in legislative advocacy and industry analysis, the National Auto Auction Association (NAAA) and National Independent Automobile Dealers Association (NIADA) have now teamed up in trade news communications. NAAA’s On the Block newsletter will be published six times a year as a special section of NIADA’s Used Car Dealer monthly magazine.
The associations announced the media merger during the NIADA Convention held at Caesars Palace, Las Vegas, Nev., in late June. Plans were also revealed to combine their annual industry reports. Both organizations already share data and have joined forces in legislative advocacy efforts by employing the same professional lobbying firm.
“We’re extremely pleased to partner with NIADA to produce comprehensive coverage of our industry,” said NAAA Chief Executive Officer Frank Hackett. “Used Car Dealer magazine has built a solid reputation during its 20 years as the premier publication for the used motor vehicle industry that is both widely read and trusted by remarketing executives across the country. We’re proud to have our newsletter content appear in its pages.”
NIADA Chief Executive Officer Mike Linn agreed, saying, “We publish Used Car Dealer magazine entirely for the businessperson who needs information and knowledge to succeed and grow in the industry. NAAA’s contribution will serve to enrich its content and enhance the value even more for our readers. We look forward to extending our partnership into this area.”
Hackett added that NAAA members will enjoy more timely material as well as the upgrade from a newsletter format to a glossy magazine. The inclusion of On the Block increases its current four-times-a-year print schedule, plus association members will receive all 12 issues of Used Car Dealer.
“Not only will our members get more industry wide information, but their news will now reach the magazine’s 17,000 subscribers — both of which are crucial to the success of our membership’s business because used car dealers are their biggest buyers,” Hackett explained. “Our survey showed that dealer consignors comprised 58.4 percent of auctions’ total sales in 2012. So we’re strongly encouraging our auction members to be active participants in this combined publishing venture by contributing news and advertising.”
NAAA President Paul Lips said this agreement is part of his initiative to unify the industry and demonstrates how such teamwork can benefit all involved, noting that combining publications is cost-effective and efficient because it eliminates duplication of effort while informing and educating both auctions and used car dealers about each other’s side of the industry.
“Working together with NIADA to provide a single, strong voice in Washington and in the exchange of proprietary research has been so effortless, easy and productive that I’m happy we can expand our strategic partnership with the magazine and a joint annual report,” said Lips.