2015 NAAA Leadership Institute Heads West
Annual education program to be held at The Broadmoor in Colorado Springs

NAAA’s Dynamic Leadership Institute heads out West this spring to The Broadmoor in Colorado Springs, Colorado. Nestled at the southern foot of the Rockies in what was once a mining town, the award-winning luxury resort facility will host the fourth annual two-day educational program April 19-20, 2015.

Since its inception in 2012, the Leadership Institute has been conducted at the Disney Institute in Orlando, Florida, and the Ritz-Carlton Training Center in Washington, D.C. As in the past, the program remains exclusively for NAAA auction members, but this year it will focus on “The Secrets to Broadmoor Success.”

A unique highlight will be the “GPS Scavenger Hunt” amidst the majestic scenery of the Garden of the Gods, where hiking trails traverse a landscape with towering red sandstone formations more than 1 million years old, providing a perfect place for a powerful team-building activity. The exercise involves using a map and GPS in a timed, point-to-point orienteering race that embodies the spirit of western adventure.

In addition, the schedule includes a one-hour inspirational overview of how The Broadmoor has created and cultivated a service-centric culture since its founding in 1918. Instructors will share the practical tools and relevant knowledge of “The Broadmoor Way” — where operating on the simple service principle of “every employee, every guest, every time” has earned the historic hotel the coveted rating of Five Diamonds from AAA and Five Stars from Forbes Trave Guide.

Then, in a three-hour, high-energy workshop, students will get a deeper look at how they can form and foster a service-focused culture in their own organizations. Participants will use The Broadmoor’s mission, standards and approach to driving a culture of service excellence to develop their own benchmarks, as well as to identify key action items to take back to their teams.

“After experiencing this workshop we believe you’ll leave energized and excited about the strategies for enhancing your customer service,” says NAAA Operations Manager Tricia Heon. “We continue to offer the Leadership Institute because we firmly believe that ongoing professional development is important to improving business results, and strongly encourage our students to share their newly gained knowledge with their colleagues back at the office.”

Heon notes that NAAA plans to continue varying the venue and instructors for the Leadership Institute to keep the program fresh with new perspectives and experiences, as well as making it convenient for members from around the country to attend at least once.

“Of course, with The Broadmoor’s emphasis on providing its guests with superior service, along with its timeless elegance and modern amenities set in a breathtaking backdrop of the Rocky Mountains, this is one Leadership Institute you won’t want to miss!” adds Heon.

Space is limited and the prior years have sold out quickly, so registration is on a first-come, first-served basis. To sign up or for more information, visit NAAA’s website, www.naaa.com, or call the office at 301-696-0400.

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